CFA Lesson Four

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Marketing You

Lesson Four examines why marketing is so important and how it separates the creative from the creative entrepreneur. You'll learn about The Artisan Trap that prevents creatives from getting out of a sales rut, and how to use your personal 4D mix to solve that problem. You'll also learn about the most important "product" your company has to offer.

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Your Assignment

Remember that EVERYTHING is an opportunity for awareness!

  1. Define your personal context, your "container" - including your core beliefs and values.
  2. Continuing in your notebook, document your money stories and your mindset throughout the week.
  3. Celebrate your wins - including when you are in Growth mode and every time you have a new AWARENESS. If you're in A-Club, be sure to celebrate in the group!
  4. You may notice a desire to start making some changes. GREAT. Pick ONE and ONLY one. And document what happens.

Extra Resources

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