[Creative Freedom S6E12]

In our last episode we talked about how to find folks and I intimated a little bit about the need to talk TO them, not AT them. But we didn’t get into specifics of how to do that - what to say, etc. 

I don’t want to leave you hanging. So, that’s what this episode is all about. This episode will be useful regardless of how well connected you are with this audience. Whether you’re just getting started with them or you’ve got clients, or the start of an audience but not many Raving Fans, I’m going to save you the two by four to the head.

Because it’s not enough to know who they are, you’ve also got to reach and connect with - engage with - them. Listen to the show below to become "coffee worthy".

Listen To The Podcast

Podcast Show Notes

Inside this episode, we're talking about:

• Learn-Do-Evaluate Mantra
• How Coke’s engagement marketing sells pleasure, not a pain point
• My “2x4 moment” that made engagement easier
• The wrong way to “curate” content on social media
• What to look for when evaluating your engagement results
• An example of how your messaging can shift as you serve a new audience

Links I mentioned

• Plan, Do, Evaluate
• History of Coca-Cola’s Advertising Slogans
• Unmarketing, a book by Scott Stratten
• Building your content marketing strategy
• Repurposing your content
• Using LOVE to build customer loyalty

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Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/