Brace yourself... Creative Freedom Season Five is here!
That's right! After a year of researching, scripting, filming, editing, and travelling, Creative Freedom is back for another season of inspiration and education to help you Own Your Dreams Without Selling Your SoulTM.
Creative entrepreneurs from all over the place sent me questions to answer, and we're kicking off the season with a few of the most important ones. Today, we're talking about branding, specifically how to re-invent yourself or brand yourself as a creative entrepreneur.
It's not always easy to brand yourself when you're constantly evolving. Heck, even the concept of branding has evolved over the years. This episode gives you some questions to consider, along with a brief history of branding through the centuries - and what it means to you (and your clients) in its current evolution.
Listen to the Podcast
If you’re listening to just the podcast, you’re only getting about a third of the deal. Catch the Creative Freedom web series or join me on Facebook on Fridays at 5:30pm Central time for a LIVE Q&A about the week's topic.
Podcast Show Notes
01:55 - A brief history of branding - it's not as boring as you might think!
08:08 - What branding means (to you and your Raving Fans) in today's world
9:27 - The evolution of my coaching practice from Home Party Solution to the Creative Freedom brand
16:06 - The importance of repetition and reputation in branding yourself as a creative entrepreneur
17:30 - 3 questions to ask yourself to help define your brand identity
18:27 - Creative Entrepreneur Brand Case Study: Dr. Liz Powell
20:29 - The new, old direction for the Creative Freedom Show
23:37 - Where many creative entrepreneurs fall short with their branding
As a creative entrepreneur, finding a niche can feel challenging if you don't solve a "problem" or "pain" with your Great Work. In this episode, I'm stealin' a process from the manufacturing world to help you hone in on why clients buy from you and how to find more clients just like 'em.