How to build a loyal following for your creative business (with L.O.V.E.)
[Creative Freedom S5E4]
Sales coach and author, Jeffrey Gitomer, famously said, "Customer satisfaction is worthless... do you want your wife to be satisfied or loyal?"
It's a little crude, but the point is well taken. As a creative entrepreneur, having a loyal following means you've got Raving Fans who love your work, support you financially, and you can make great money doing what you love. If they're not loyal, they'll drop you like a hot rock as soon as someone new hits the scene.
So how do you build customer loyalty?
It's an acronym for the 4 actions that draw your audience closer and help you build meaningful, loyal relationships with them.
Listen To The Podcast
Podcast Show Notes
2:30 The best way to stimulate the Know, Like, and Trust factor with your audience
7:33 Why your audience will say one thing publicly and do the opposite.
9:11 The simple approach one recording artist used to crowdsource more than one hot-selling record.
13:50 Why I think surveys are a waste of time for creatives.
15:24 An example of how I used my social media "listening station" to create engaging content for my audience.
18:10 How being a "creature of comparison" can be helpful (and hurtful) to your business.
23:34 How one artist created a line of potential buyers for a collage before it was ready for sale.
Running a B2B organization (or B2C for that matter!) is no walk in the park. You need to ensure you have a business that either answers your needs or needs your solutions. There are so many creative startups struggling to get things off the ground, and if you are not keen, you might end up […]
There's no one-size-fits-all approach to success in business. It's all about finding YOUR way and embracing your unique creative spirit. But let's be real; carving out your own path can be a bit challenging. If you're feeling a little lost on your journey to success, here are five exercises that will bring clarity to your life and your business.