How to build a loyal following for your creative business (with L.O.V.E.)
[Creative Freedom S5E4]
Sales coach and author, Jeffrey Gitomer, famously said, "Customer satisfaction is worthless... do you want your wife to be satisfied or loyal?"
It's a little crude, but the point is well taken. As a creative entrepreneur, having a loyal following means you've got Raving Fans who love your work, support you financially, and you can make great money doing what you love. If they're not loyal, they'll drop you like a hot rock as soon as someone new hits the scene.
So how do you build customer loyalty?
L.O.V.E.
It's an acronym for the 4 actions that draw your audience closer and help you build meaningful, loyal relationships with them.
Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
Running a B2B organization (or B2C for that matter!) is no walk in the park. You need to ensure you have a business that either answers your needs or needs your solutions. There are so many creative startups struggling to get things off the ground, and if you are not keen, you might end up […]
There's no one-size-fits-all approach to success in business. It's all about finding YOUR way and embracing your unique creative spirit. But let's be real; carving out your own path can be a bit challenging. If you're feeling a little lost on your journey to success, here are five exercises that will bring clarity to your life and your business.