There's an old adage in business: no one likes to be sold to, but everyone loves to buy.
If that's true, then why is it so challenging (sometimes) to put your offers in front of the right folks and have them say "HELL YES!"?!?!?!
The traditional marketing "push" doesn't always jibe with the way you work. Tell me if any of this sounds familiar...
I tell my clients all the time, it's not magic, it's marketing... but there's something you need to know about traditional marketing methods:
Look, I get it. You've got something AMAZEBALLS to bring to your world (maybe even THE world - look out Oprah!), but you've got to get it front of more people to make the bigger impact you know is possible. Plus, as
good GREAT as you are, you deserve to be getting paid the BIG bucks for it.
And that just hasn't been happening consistently.
Traditional marketing methods can feel slimy, sleazy, just plain difficult, or an all-out time suck... and that won't work for a Unicorn like you! It's got to feel good, it's got to be relatively easy, and you've actually got to be at least a little excited about it, or it won't stick. And if it don't stick, you won't get the results.
(cue the sad trombone)
How about a marketing plan and promo calendar that actually takes your creative type into account and works for how you think and operate in the world?
"One of Lisa’s superpowers (among many) is seeing greatness in people, even when they can’t see it in themselves.
"Her X-Ray vision and expert guidance has helped me own the truth of who I am and what I’m able to accomplish. Since we started working together, I’ve made more money than I ever have in business for myself. And I’m living a life built around what’s most important to me. That’s the good stuff right there.
"Lisa, you rock. Thanks for everything. You’ve shown this weirdo it’s ok to be weird and still make a profit."
Jared Tullos - Copywriter, humorist
As a Fusion creative and fellow Unicorn, I've tried a LOT of things over the years to build an audience, generate income, and still have a life. I've rarely worked more than 20-30 hours a week, and I don't try to be everywhere. There are plenty of places you won't find me because I've learned what works and what doesn't through a lot of trial and error.
As a business coach, I've helped my clients build business models and marketing strategies that work for how they're wired to work. I'd love to do the same with you!
When you find the right marketing approach, you can show up and shine like the star you are - without breaking a sweat. When you know what's working, where to experiment, and what to release so that you can keep it simple, you take the pressure off and (dare I say it?) ENJOY marketing your offers!
That means a profitable, sustainable marketing plan - that attracts more of your Raving Fans and works for how you're wired to work
What if you could do it in a few hours?
That's exactly what we'll do at my upcoming event:
Make a plan to get seen, get PAID, and make a bigger impact with your offers throughout the year - in a way that works for how you're wired to work!
We'll meet together for an hour a day, and in that time, you'll discover:
This workshop includes a workbook, transcript, and recordings for each session).
Build Your Promo Plan is for you if…
This workshop is not for you if…
Whether you're just starting out or you've been at this for a while and just want your marketing to work for how you're wired to work, this workshop can help! You can purchase the workshop outright, or join the Rising Tide Community, where this and other workshops are included in your enrollment.
If you'd like to get a handle on your marketing plan for the year, NOW is the time to register!
I'm Lisa M. Robbin Young, a multi-passionate Fusion Creative with my fingers in a lot of pies. Some folks call me a Unicorn, and I am HERE for it! I've written books and music, appeared on film, stage, and television. I've "been there, done that" when it comes to making great money without selling your soul.
For nearly 30 years, I've been helping undervalued Unicorns get seen, get paid, and leave their mark on the world. I believe that the best way to be truly successful in life and business is to be yourself – warts, sparkles, and all – so you can Own Your Dreams Without Selling Your SoulTM.
I founded Ark Entertainment Media - a business growth consultancy for out-of-the-box entrepreneurs that want to have a profitable, sustainable business doing what they love.
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