CFA Lesson Sixteen

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Audience Clarity

Lesson Sixteen circles back to our problem-aware audience and helps you develop even more audience clarity and language to attract them. Remember that the problem you think you solve isn't always the "problem" your audience needs solved. We'll look at 3 "layers" of problems that your offer needs to address.

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Your Assignment

Remember that EVERYTHING is an opportunity for awareness!

  1. Decide what problems your offer solves, add those words to your marketing copy.
  2. Continuing in your notebook, draft 1-2 sales messages that reflect the problems you solve. Use the language of your audience whenever possible.
  3. Share at least one message publicly and track your results.
  4. Celebrate your wins. If you're in A-Club, be sure to celebrate in the group!

Extra Resources

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