CFA Lesson Thirteen

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Your Core Beliefs Shape Your Reality

Lesson Thirteen takes us deeper into the WHY part of your business model by looking at your core beliefs about you, your work, and your world. It may feel redundant, or even overkill, but in my experience, the mindset stuff needs continual reinforcement. We're coming at it from a slightly different angle this time, though, so get ready to dig deep in ways that will help your customer connect more deeply with you.

If you have questions, be sure to contact us. We're here to help!

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Your Assignment

Remember that EVERYTHING is an opportunity for awareness!

  1. In your notebook, complete the beliefs exercise and look at which beliefs needs adjusting.
  2. Celebrate! That was hard work! If you're in A-Club, be sure to celebrate in the group!
  3. Pick one thing that needs to shift and start looking for evidence to support your the new belief. Document your evidence inside your notebook.

Extra Resources

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