CFA Lesson Five

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YOU Matter

Lesson Five takes a deeper look at your personal context by exploring your environment for success, your Onlyness, and the reasons why people should hire you. This is mostly a mindset lesson, but you may see threads emerging today that will eventually become part of your marketing messaging.

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Your Assignment

Remember that EVERYTHING is an opportunity for awareness!

  1. Explore your environment, and make 1-2 changes to make your work space more inviting/inspiring.
  2. Continuing in your notebook, discover your Onlyness, and draft 50 reasons why your best clients would choose you.
  3. Celebrate your wins. If you're in A-Club, be sure to celebrate in the group!

Extra Resources

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Lessons: 5 | 6 | 7 | 8