CFA Lesson Eight

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Message Clarity

Lesson Eight begins with a quick overview of how buyers make decisions, then gives you a complete look at the Customer Journey. We then look at how to craft clear, compelling messaging for people in the early stages of the buying process (which makes up about 80% of your audience).

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Your Assignment

Remember that EVERYTHING is an opportunity for awareness!

  1. Collect your company stories and "reasons why" so that you can begin to share them to cultivate a resonant audience.
  2. Review your values and beliefs and compile a Core Values Statement for your company. What will your company stand for?
  3. Analyze your current messaging. How do your current content and marketing materials measure up to your core values? What needs to change?
  4. Continuing in your notebook, document any money stories or mindset items that come up during the week.
  5. Celebrate your wins - including every time you have a new AWARENESS. If you're in A-Club, be sure to celebrate in the group!

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