CFA Lesson 20

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Content Marketing

Lesson 20 walks you through how to develop a content marketing plan that meets customers at each stage of the buying journey. We've dipped our toe into this a little bit previously, but this lesson gives you a full overview of how the pieces fit together so that you can begin to design your own content marketing plan.

If you have questions, be sure to contact us. We're here to help!

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Your Assignment

Remember that EVERYTHING is an opportunity for awareness!

  1. Start building your listening station & Swipe file, add those words to your marketing copy.
  2. Continuing in your notebook, draft 4 pieces of content using the AIDA structure. Use the language of your audience whenever possible.
  3. If you're feeling ambitious, use the 4x4 method to create 16 pieces of content
  4. Start sharing your content publicly and track your results.
  5. Celebrate your wins. If you're in A-Club, be sure to celebrate in the group!

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