CFA Lesson Seventeen
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Your Core Values
Lesson Seventeen circles back to our mindset work - this time, exploring your core values and those of your business. Sometimes they are identical, but more often, there's overlap and divergence. Discovering where you end and your business begins is the important work of this lesson.
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Your Assignment
Remember that EVERYTHING is an opportunity for awareness!
- Continuing in your notebook, make a draft list of your core values. What do you REALLY value in your life? Then make another list for your company. Use the list of values in the resources section to see if you missed any.
- Sleep on it. Make any edits after you've had a chance to let the list sit for a say or two.
- Compare and contrast your core values with those of your company. Where are they the same? How are they different?
- Go back to your marketing copy and revise your language to reflect your company values. Write one post or message that is specifically about the top values of your company.
- Share at least one message publicly and track your results.
- Celebrate your wins. If you're in A-Club, be sure to celebrate in the group!
Extra Resources