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Expanding Your Reach

Lesson 48 walks you through how to develop a content marketing plan that meets customers at each stage of the buying journey. We've dipped our toe into this a little bit previously, but this lesson gives you a full overview of how the pieces fit together so that you can begin to design your own content marketing plan.

If you have questions, be sure to contact us. We're here to help!

Your Assignment

Remember that EVERYTHING is an opportunity for awareness!

1. Decide what problems your offer solves, add those words to your marketing copy.
2. Continuing in your notebook, draft 1-2 sales messages that reflect the problems you solve. Use the language of your audience whenever possible.
3. Share at least one message publicly and track your results.
4. Celebrate your wins. If you're in A-Club, be sure to celebrate in the group!

Extra Resources

• Building a Story Brand by Donald Miller
• MyStoryBrand brand script tool

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Lessons: 45| 46 |47| 48