CFA Lesson 32

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Marketing Strategy Clarity

Lesson 32 builds a foundation for your first marketing strategy. We've talked about a few tactics, and now it's time to decide which ones you'll use and how they'll fit together in your business. By the end of the lesson, you'll have a customized marketing strategy document that you can use in your business.

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Your Assignment

Remember that EVERYTHING is an opportunity for awareness!

  1. Download the Basic Marketing Strategy workbook and dig into the steps.
  2. Make a list of your preferred online and offline marketing methods. You probably won't be able to do them all, but making a list of what you actually enjoy, want to do, or are already getting great results from is a good place to start.
  3. Continuing in your workbook, think about your values and your capacity to actually DO all the tactics you have listed. Narrow your list to the most doable, most effective options for now.
  4. Work these tactics for 30-90 days and track your results.
  5. Refine what needs changing and...
  6. Celebrate your wins. If you're in A-Club, be sure to celebrate in the group!

Extra Resources

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