Remember that EVERYTHING is an opportunity for awareness!
Take one of your products or services and hold it up to your business model. Do the internals and externals match up? If not, what needs to change?
Review the “what” and “how” of your offers. Do they work well together? If not, what needs to change? Are you asking too much from your Raving Fans, or do you need to ask for more?
Change what needs changing and document your results.
Celebrate your wins. If you're in A-Club, be sure to celebrate in the group!