S6E7: How to Develop a Content Marketing Strategy (for Creatives)
[Creative Freedom S6E7]
We're back with our first **official** episode of our Season 6 re-launch. Our bonus episode last week gave you the explanation for that.
Our earlier episodes of Season 6 laid the groundwork for what we’re talking about today: your content strategy. If you’ve missed those or you need a refresher, you may want to pop back to the beginning of Season 6 to see what you’ve missed. We’ve talked about how to make sure your content strategy is sustainable, and how to narrow in so you’re actually getting some visibility. This episode, we’re gonna teach you how to build out your strategy.
Listen in to the episode below to get started!
Listen To The Podcast
Podcast Show Notes
Inside this episode, we're talking about:
- The difference between Marketing Strategy and Content Strategy
- Why consistency and frequency are NOT the same thing
- Why your business goals play an important role in your content strategy
- How our goals at Creative Freedom HQ drive our content marketing strategy
- The importance of using the right mix of tactics in your content marketing strategy
- The 3 kinds of content that help you sell
- How people decide what to share with their audience
- Progressive’s brilliant content marketing tactic
Links I mentioned
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Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/