I have an Incubator client right now that’s working on building their business, and they don’t have a large audience. Between fits of frustration around wanting to go faster and inspired ideas that need execution, we’ve been having conversations around who they serve and how to talk to them to stimulate sales without coming off as sleazy. As nice as it would be to just jump from a great business idea to loads of sales, it just very rarely works that way.
Could she walk up to every person she meets, introduce herself and offer her services? Sure. But she’d likely end up with more folks running screaming for the hills than she would new customers.
There’s probably nothing people hate more than to be sold to. And maybe you’re even thinking to yourself:
"I don’t want to be that slick, sleazy salesperson and have to push, push, push all the time just to keep my nose above water."
What can you do? Listen in below to find out!
Listen To The Podcast
Podcast Show Notes
Inside this episode, we're talking about:
Some good news from the U.S. Census Bureau Sales Report
How to evaluate “The Sleaze Factor” in your marketing
The parallels between selling and dating
How people find you through your content
My not-so-secret “tactic” for deepening relationships with clients (past, present, and future)
How do you make the jump from being a big fish in a small pond to a larger one? While you can’t control the outcome, there are a few things you can do. Leverage your “local” relationships, give yourself time to both be seen and to deepen relationships with the right folks, find your consistency rhythm, and above all, don’t take it personally when folks act like they don’t know you.
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