I have an Incubator client right now that’s working on building their business, and they don’t have a large audience. Between fits of frustration around wanting to go faster and inspired ideas that need execution, we’ve been having conversations around who they serve and how to talk to them to stimulate sales without coming off as sleazy. As nice as it would be to just jump from a great business idea to loads of sales, it just very rarely works that way.
Could she walk up to every person she meets, introduce herself and offer her services? Sure. But she’d likely end up with more folks running screaming for the hills than she would new customers.
There’s probably nothing people hate more than to be sold to. And maybe you’re even thinking to yourself:
"I don’t want to be that slick, sleazy salesperson and have to push, push, push all the time just to keep my nose above water."
If you haven't already downloaded this week's bonus content, you'll want to do that here. Not a member yet? It's free! When you register for the Rising Tide, you also get email updates, the FREE learning library, and access to episode transcripts, worksheets, and more!
"Living in your passion makes it easier to live." The words came out of her mouth as if it was a truth she had always known. Yet she was saying it in reference to something I had shared with her only five minutes before. During part of the weekend intensive with my coach, each of […]
Photo by fauxels from Pexels There are many aspects to running a business. From operations to marketing (and everything in between), it’s not always easy. Business owners must be able to adapt to new challenges and ways of doing things including ways to make the company more efficient. Most entrepreneurs know that you'll have your […]