Your Essential Why

Lesson Nine explores your deeper reasons for doing this work and what really matters to you as we start to fill in the "Why" portion of your business model.

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Your Assignment

Remember that EVERYTHING is an opportunity for awareness!

1. In your notebook, complete the 5-Whys exercise and determine your Essential Why. This is the language that will help develop resonance with your best clients in your marketing messages.
2. Celebrate! That was hard work! If you're in A-Club, be sure to celebrate in the group!

Extra Resources

• Understanding 5-Whys
• 5- Whys from Mindtools