Preliminary Pricing

Lesson Fourteen is where we start to lock down your preliminary pricing. Everything so far has been theoretical and maybe a little hypothetical. Now, you'll look closely at how to price your offers and how to know when it's time to raise your rates.

If you have questions, be sure to contact us. We're here to help!

Your Assignment

Remember that EVERYTHING is an opportunity for awareness!

1. Determine your preliminary pricing for at least one offer - make sure it is in alignment with your brand positioning AND your profit margins.
2. Practice the stories that cement or "justify" that pricing in your client's minds. Why should they be excited to pay your rates? Why are your rates actually an incredible value (check your "comps"!)?
3. Celebrate your wins. If you're in A-Club, be sure to celebrate in the group!

Extra Resources

• More on Wagyu Beef from Business Insider
• McDonald's vs. Starbucks taste test
• Cake mix: A History on Bon Appetit
• The story of John Freida's hair care line
• More on pricing your offers from the Creative Freedom Show