Lesson Twelve is where we start to put a price on your offerings - based on your brand positioning. You won't be told what your prices should be, but rather, how to determine the range of your pricing based on your positioning. Remember, this is preliminary pricing, and will likely change over the course of your time in the Apprenticeship. That's normal.
You can't talk about pricing without first looking at positioning. Is your company more like Wal-Mart, Tiffany, or somewhere in between? Understanding your positioning helps you communicate your pricing to your right audience so that they can say yes with confidence.
If you have questions, be sure to contact us. We're here to help!
Remember that EVERYTHING is an opportunity for awareness!