If you're a heart-centered creative entrepreneur struggling with pricing, there's good news: you don't have to subsist on a survival-level income, and you don't have to price gouge your clients in order to be successful. There's a middle ground that's profitable and sustainable.
Your pricing tells a story, and it's personal. For creative entrepreneurs, there is no topic more in need of a mindset shift than pricing. Pricing is more than just materials + time. It's about your pricing mythology, your audience expectations, and other considerations that we'll run through in this episode.