[Creative Freedom S6E15]

There comes a time - or maybe even multiple times - in your business when you’re done with the income you’re currently making and it’s time for more. Most of the time, you don’t want to be DOING more to get there. That’s when you need to strategically consider how to increase your profits - your profitability, the money that stays inside the business - to achieve the freedom goals that you have. 

That profitability begets sustainability. Because that means you can pay yourself more. You can pay your team more and still have money in the business for growth.

There are lots of potential ways to do that, but today I’m focusing on the 3 things that most directly impact your profitability and help you experience true creative freedom. 

Listen To The Podcast

Podcast Show Notes

Inside this episode, we're talking about:

• The “wrong lake” problem that kills your profitability
• Using “Keystone Pricing” to raise profits
• The importance of discernment in your profit strategy
• Questions to ask yourself to measure your real profitability

Links I mentioned

• My annual review of 2015
• Mike’s book, Profit First
• How much retailers actually make when they sell an iPhone

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Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/