This is bonus episode 6 and we're switching gears as I lead you through the Fix This Next methodology. This episode, I talk about how I almost burned my house down as a kid, and how that relates to running your business today. You'll also get an overview of the entire Business Hierarchy of Needs, as well as an in-depth look at the lowest level of the hierarchy: Sales.
The Business Hierarchy of Needs is a model developed by Mike Michalowicz, author of the forthcoming book, Fix This Next. I'm a certified Fix This Next advisor, and I'll be walking you through subsequent levels of the hierarchy on each of the next few episodes.
Based on the original Hierarchy of Human Needs developed by Abraham Maslow in the middle of the 20th century, Mike posed the question, "What is the hierarchy of needs for a business?"
Fix This Next is the answer.
There are five levels to the Business Hierarchy of Needs, and five aspects in each level that you need to consider. Just like Maslow's hierarchy, though, you need to resolve the issues at the lowest levels of the hierarchy before you can deal with anything higher up.
The lowest level of the Business Hierarchy of Needs is sales. Without enough incoming cash flow, your business won't survive. Sales flow out of expanding your reach, organic traffic, and converting that traffic into leads and sales. But how do you resolve those issues without throwing gasoline on a fire? This week's episode explains.
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Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/