[Creative Freedom S5EB6]

This is bonus episode 6 and we're switching gears as I lead you through the Fix This Next methodology. This episode, I talk about how I almost burned my house down as a kid, and how that relates to running your business today. You'll also get an overview of the entire Business Hierarchy of Needs, as well as an in-depth look at the lowest level of the hierarchy: Sales.

Based on the original Hierarchy of Human Needs developed by Abraham Maslow in the middle of the 20th century, Mike posed the question, "What is the hierarchy of needs for a business?"

Fix This Next is the answer.

There are five levels to the Business Hierarchy of Needs, and five aspects in each level that you need to consider. Just like Maslow's hierarchy, though, you need to resolve the issues at the lowest levels of the hierarchy before you can deal with anything higher up.

The lowest level of the Business Hierarchy of Needs is sales. Without enough incoming cash flow, your business won't survive. Sales flow out of expanding your reach, organic traffic, and converting that traffic into leads and sales. But how do you resolve those issues without throwing gasoline on a fire? This week's episode explains.

Listen To The Podcast

Podcast Show Notes

• The business lesson I learned from almost burning down my house
• The Survival Trap and how to avoid it
• How the Business Hierarchy of Needs works and a little backstory of how it developed
• The five aspects of the lowest level of the Business Hierarchy of Needs (Sales)

Mentioned In This Episode

• Creative Freedom Apprenticeship
• "Fix This Next" by Mike Michalowicz

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Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/